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Goals Summary
We will sell your Las Cruces Home for the highest possible Current Fair Market Price, with the Best Terms that can be negotiated, in the most Expedient Manner, and with the Least Amount of Hassle to you.

This Listing Plan covers all the essential Steps and Activities that we will take to Sell Your Home. We present our Listing Plan in writing so that you can hold us accountable, and you can see that "The Agent You Select To Sell Your Home Really Does Make a Difference." Click each Step "link" to see the details of our plan.

Step 1: Initial Consultation - Pre Listing Activities

Step 2: Pricing

Step 3: Prepare your home for buyers - The Staging Process

Step 4: Selling Strategy - Marketing

Step 5: Showings

Step 6: Communication: From the pre-listing steps all the way through closing

Step 7: Offers and Contracts

Step 8: Transaction management and closing

 

 

Step 1: Initial Consultation - Pre Listing Activities

  • Discussion and mutual understanding of your selling goals, wants and needs. This will be the basis of your Personalized Listing Plan. 
  • Choose an Agent. We will inform you about the various forms of representation (Agency) that we offer, and you can select what best fits your needs. You can be assured that we will be accountable to you, and represent your best interests at all times. We assure that you will receive "Premiere Service" from the Evelyn Bruder Team.

Selling a home is a complex process, but a major benefit of Listing with the Evelyn Bruder Team is that you will never be alone. You will have access to our Team at all times, and we will provide you with Reference Materials and Seller Resources to assist you in understanding all of the subjects we cover in this comprehensive Listing Plan. 

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Step 2: Pricing

This is probably the most important step in this Listing Plan.

  •  Proper pricing means listing your home at the Current Fair Market Value. Pricing your home competitively will open the market  and draw the maximum number of potential buyers to see your home. More showings equal more offers, and more offers equal a quicker sale at the best possible price.
  • You will receive our "3-Phase Master Market Analysis." This is the heart of our Price Positioning method of setting an aggressive and reality based price that will ultimately get your home sold. 
  • We do not forget the bottom line. We understand that, at the end of the Selling Process, the transaction must provide sufficient funds for you to move on and accomplish your goals.  We will provide you with a good faith estimate of Net Funds you will receive based on various possible sale prices.

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Step 3: Prepare your home for buyers - The Staging Process

  • Learn about any issues that might deter buyers or hold up closing by having a professional home Pre-Listing Inspection. You should do the same inspections that a buyer would. Deal with all the inspector's recommendations both large and small. This  Pre-Listing Inspection Information Whitepaper  will show you how you will add dollars to your net profit and avoid trouble down the line.
  • After your home is in tip-top shape, and we are sure that buyers will not find cracks, leaks, or anything else they are going to have to repair later, then the Evelyn Bruder Dream Team will provide you with a free consultation with a staging expert.
  • Properly staged homes outshine the competition every time! Making it as attractive as possible gives your home a competitive edge. Our goal is that no potential buyer should ever leave your home without saying: "Wow, I could live here." See the details of how we make it happen

This is so important that we will to provide you with 2-comprehensive references to assist in the process:
"450 Ways to prepare home to sell quickly" & "Preparing your home for sale" 

* Neither the inspection nor the staging need be excessively expensive, and most commonly the homeowner can do everything that is needed by themselves.

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Step 4: Selling Strategy - Marketing

  • We go way beyond what most brokers do to market your home: Put a sign and flyer on the property, Put it in the multiple listing service, Put it in the newspaper, Post the listing online, and then  Pray that it sells!

  • We use multiple media to intensively and consistently market directly to all of the top selling agents in Las Cruces. We create enthusiasm about your property and encourage them to show your home to potential buyers.
  • Our extensive experience gives us the advantage of knowing what Buyers want. We work with you to construct a Listing Agreement that maximizes incentives for buyers. Things like a pre listing inspection, a home warranty, paying seller closing costs, and include extras as part of the sale, make your home more salable, and more attractive to potential buyers and their agents.
  • Perhaps the most potent marketing tool is our Internet Dominance.  Almost all buyers use the internet as part of their home buying process. We are organized, and we have developed a marketing process that will blanket the internet. Your home will be available to be seen on over 300 local, national, and international real estate web sites. Our Marketing section will discuss in detail the exposure and results that we achieve by syndication of your listing, plus the use of multimedia, social media like our Blog, You Tube, Facebook, Twitter and Linkedin.

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Step 5: Showings 

Now that we have done everything from pricing right, to repairs, to staging, and aggressively marketing, it is time to bring in the buyers.  Remember it is showings that result in sales.

  • We are going to coordinate with you to make your home convenient, easy, and available for Agents to be able to show at all times.  We will always be available to assist you or to show the home ourselves when needed.
  • We provide you with everything you need to know and do to stage your home for that unexpected showing.

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Step 6: Communication: From the Pre-Listing Steps All the Way Through Closing

  • We know that failure to communicate is a major problem between Agents and Home Owners. We consider communication with you to be a priority activity.  Right from the beginning, we will establish a regular schedule for communication in writing, e-mails, and phone calls.  We will update you on our marketing of your home including the number of views of your property from each of our online media. . Every showing of your home will be followed by a feedback that is reported to you.
  • We will provide updates of Market Activity, and relevant comparable properties in order to provide you with suggestions and advice for positive changes to maximize marketability

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Step 7: Offers / Contracts

Whenever there are offers to purchase your property, we will provide counsel regarding the offer. We evaluate the qualification of the buyer, and the terms and conditions in the offer. We will provide you with an updated Market Analysis, and act as a trusted advisor, and expert negotiator working to insure that the final contract that you accept contains the best possible price and terms.

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Step 8: Transaction management and closing

Another benefit of the Evelyn Bruder Team is that we are dedicated transaction managers.

  • We will coordinate all of the inspections, appraisals, and surveys.
  • We monitor all contingencies to insure that they are removed prior to closing.
  • We make sure that the title company's paperwork is ready on time for closing, and that insurance, warranties, and financing are all in place.
  • We are available at all times to answer any questions about the contract, the final closing financial statement (HUD-1), and the closing process itself.

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Evelyn Bruder
Evelyn Bruder Las Cruces Real Estate Dream Team
evelyn@homeslascruces.com
(575) 650-7224

141 Roadrunner Parkway Suite 141
Las Cruces, NM 88011

Steinborn & Associates Real Estate (575) 522-3698

 
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